FRONT WINDOW Australian Wholesale Marketplace

Visual merchandising is an especially important aspect of store presentation and boosting sales. Although very common in classic brick and mortar stores, not a lot of people consider it for their online shops. By taking advantage of common tricks of the trade and applying them online, e-commerce stores can boost their sales by up to 50%.

Visual merchandising has historically been used in brick and mortar stores to help grab a customer’s attention to get them in the door and convert their visit into a sale. More than simple window dressings, the principles of visual merchandising can also be translated to an e-commerce site for better market attention and sale conversions.